Kids' favourite, Robinsons Fruit Shoot, is to get its first global campaign, as brand owner Britvic looks to inspire children and their parents.
Entitled It's My Thing the campaign will be implemented in pubs with augmented reality playboards to keep little ones occupied while they are eating out.
There is also a TV campaign and social media activity, as well as a PR push featuring TV presenter Cherry Healey.
Available to Britvic customers from next month (April) the playboards, "utilise the latest technology to provide creative experiences for children while enjoying a bottle of Fruit Shoot Hydro," said brand marketing director Kirsty Hunter.
"Through our research, we know parents feel that marketing tends to feature stereotypical, one-dimensional imagery of 'perfect' children and families which doesn't represent them. As the UK's leading No Added Sugar soft drink brand for children by household penetration, we felt we had to respond to that and we're excited to see how this new campaign is received," she said.