America's favourite beer has landed in the UK in a bid to crack the millennial market.
Bud Light will be the "biggest ever" brand launch by AB InBev UK and will include a multi-million pound advertising campaign across TV, outdoor posters, social media and PR.
The beer, a 3.5 per cent ABV lager, is said to have a "fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish to provide the ultimate refreshment."
It is available on draught for pubs from this week.
The brand has been available in the UK before, although not for some years, but the company believes that evolving consumer preferences mean the time is now right for a large-scale roll-out.
"Our research shows that younger drinkers of legal age and above in particular want a beer with a lighter taste, fewer calories and lower ABV – all things that Bud Light delivers as a standalone, premium, light alternative," said AB InBev marketing director UK & Ireland, Nick Robinson.
"It is the most popular beer brand in the US and is vastly popular among drinking-age millennials, who view it as the leading lager brand to accompany relaxation and bonding."