Britvic Soft Drinks is bringing the first ginger-flavoured cola to the UK this summer in the form of Pepsi Max Ginger.
Available from this month the variant is made with natural ginger flavouring and no sugar. It is aimed at the growing number of people who are looking for, "bold, interesting flavours," said marketing director, Kevin McNair.
"Of the 16 million people buying cola in the UK, 16 per cent of them also buy ginger-flavoured drinks, so the opportunity Pepsi Max Ginger provides for our trade customers in the UK is huge," he explained.
"Not only does it taste great on its own and in mixed drinks, it also contains no sugar just like the other drinks in the Pepsi Max range, giving added appeal to consumers looking for great tasting refreshment without a high sugar or calorie content."
The launch will be supported with a sampling campaign delivering nearly one million serves of Pepsi Max Ginger, plus TV, outdoor poster and digital advertising through June and July.
Britvic and Inapub have joined forces to bring you the Soft Drinks Academy and over the course of the year we'll be visiting outlets around the country to give soft drinks sales a boost with expert advice and free stock.
Keep an eye out online and in the mag to see what we get up to.