One of the drinks industry's most memorable ads of all time is being revived to promote the UK launch of Bud Light.

More than 20 years on from the original Budweiser frog ads brewer AB InBev has revived the concept adding a new frog and catchphrase: "Bud. Light. Beer."

The company hopes the ad will "surprise fans" and introduce a new audience to the Bud Light brand, which was launched in the UK in March.

 

BudLightFrogs

 

"More than 20 years on from its original release, we still receive comments from people who remember the frogs and ask us if we are bringing them back," said Andre Finamore, Bud Light marketing manager.

"The launch of Bud Light in the UK is one of AB InBev's biggest ever brand campaigns, to celebrate this, we're playing on the nostalgic elements of one of our most iconic and memorable ads, whilst also giving it a uniquely Bud Light twist."

It is the second retro ad AB InBev has revived this year.

Two months ago it announced Melanie Sykes would be returning as the face of Boddingtons.

More than 20 years on from the original Budweiser frog ads brewer AB InBev has revived the concept adding a new frog and catchphrase: “Bud. Light. Beer.”

The company hopes the ad will “surprise fans” and introduce a new audience to the Bud Light brand, which was launched in the UK in March.

“More than 20 years on from its original release, we still receive comments from people who remember the frogs and ask us if we are bringing them back,” said Andre Finamore, Bud Light marketing manager.

“The launch of Bud Light in the UK is one of AB InBev’s biggest ever brand campaigns, to celebrate this, we’re playing on the nostalgic elements of one of our most iconic and memorable ads, whilst also giving it a uniquely Bud Light twist.”

It is the second retro ad AB InBev has revived this year.

Two months ago it announced Melanie Sykes would be returning as the face of Boddingtons.