Pubs across the country are offering young people a free pint to try and encourage them to vote.
The ‘Vote This Year - Get Free Beer’ campaign has been launched by pub and bar owners in Bristol, in response to June 8’s snap election, to encourage more young people to engage with politics.
Pubs across major cities including Bristol, London and Manchester have signed up, with more joining daily. You can sign up here.
Punters need to do is go online to register to vote, then take the email which is sent to them as confirmation to get their free pint.
Customers are signed off on a central system run by the campaign, so they cannot claim more than one drink.
The brain behind the campaign is Joby Andrews, from event bar specialists, Refresh West and landlord of a number of Bristol pubs.
Joby (pictured below), said: “I was apathetic and not engaged when I was younger. I didn't vote as I didn't see the point, but with what's going on around the world and here in the UK these days it seems more important than ever.
“I'm motivated by this to try and get people, especially the young, to engage in what will massively affect their futures and register to vote.
"If they love beer as much as I did back then, a free pint will hopefully encourage them to register, so when it comes to polling day on June 8 it'll be much easier for them to vote and make their voice heard.”
People can find out which pubs are taking part by checking here: https://www.votethisyeargetfreebeer.co.uk
- It's not the first time the industry engaged with politics, last year breweries got involved with the referendum by creating special beers.