Watneys, one of Britain's most scorned ales, is to make a comeback.
Regarded by many as one of the lowest points in Britain's brewing history, Watneys was satirised by Monty Python's Flying Circus and served by Basil Fawlty before finally going out of business in the 1980s.
At the end of this month (May) however, the beer will make a triumphant return to the limelight at the Crystal Palace Beer Festival in London's Selhurst Park.
The brand's rebirth began three years ago when Emma Turner and Nick Whitehurst secured the rights to brew the beer and established the Watneys Beer Company.
The duo created a new recipe, a decision that has already caused much debate among beer aficionados. The company's slogan is: Watneys is back. Tastes Nothing Like It Used To.
"Watneys was a true icon: a real London beer with personality," said Emma.
"It had highs and lows but was always a trailblazer. Nick and I wanted to use all the best aspects of the brand's personality without getting too tied up in heritage.
"We wanted it to be truly modern and to appeal to the beer drinkers of today. We acquired the brand and started again, finding great craft brewers to make a beer we wanted to drink. Part of the Watneys brand is a nod to its heritage, but the taste is a step into the modern."