One of the fastest growing top 20 wine brands in the UK, the i heart wine range is now available to pubs and bars via a new deal with Ooberstock.
The brand, created by wine merchant Copestick Murray, is a range of the UK's favourite wines and was inspired by the way people purchase wine – 70 per cent of UK wine drinkers buy by grape variety, apparently.
"We are thrilled to be partnering with Copestick Murray distributing their great-tasting quality i heart wines into the on-trade which have already injected a buzz into the wine industry and captured the hearts of consumers all over the world," said Ooberstock MD, Wayne Scrivner.
The i heart range was launched into the on-trade back in 2011 and its Pinot Grigio has since become the best-selling Pinot Grigio in convenience stores.
Five of the range will be available to the on-trade: Sauvignon Blanc, Rosé, Shiraz, Merlot and, of course, the Pinot Grigio.
In addition to the i heart range Ooberstock will also be making other of Copestick Muray's off-trade successes available, including Wilde Thing by Lisa McGuigan; Survivor from Chapel Hill and Mionetto Prosecco.