Happy Beer Day Britain to you all and don't forget to raise a glass with all your punters this evening at 7pm to say "Cheers to Beer!"

On social media use #cheerstobeer to spread the message.

This year celebrations have been extended across the weekend, with a variety of events and initiatives happening in pubs, bars and beer shops, including free beer giveaways and discounts for Dads on Father's Day (Sunday June 18).

Jane Peyton, beer sommelier and founder of the day, said:

"Beer is the most convivial of all drinks and tastes much better when consumed in company. We are encouraging people to meet up with friends and family and celebrate Britain's national alcoholic drink together as the country unites for a national party and says 'Cheers To Beer'!"

 

 

  • It's not too late to get involved and There's A Beer For That, the cross-industry initiative to drive growth in beer, has produced a digital toolkit to help you promote the day across social media and in the pub. Download it from the website here.