The UK's summer has arrived and thirsty punters are making the most of it in beer gardens - but is your summer drink offer right?
Cider and cold beers are popular, of course, but how can you persuade people to trade up to more profitable mixed drinks and cocktails?
We got drinks guru and head of Diageo's Bar Academy training team, Matt Guest, to come down to the pub for a chat about boosting business this summer. Check out his advice and simple tips in the video above.
- Looking for even more inspiration? Check out our 21 drinks for summer