The hotly anticipated, "world's first augmented reality (AR) cocktail menu" has finally arrived in London.
The technology is being used at Jason Atherton's Michelin-starred restaurant and bar in London, City Social, for a cocktail menu called Mirage.
It has taken 18 months to develop and will, "transform the guest's perception of the cocktail and bring their surroundings to vivid life," the company said.
Customers need to download an app and point their mobile device in the direction of their chosen tipple to see the technology transform it with an array of images.
Each drink has been inspired by a different artist or era and includes:
Dogstone Brew – influenced by the Victorian era, this is a blend of Hendrick's Gin, port, bergamot, back tea, split milk & orchid rood and is described as a, "clarified milk punch." The app adds floating Victorian-style balloons and Monty Python-esque images.
Sashay – a nod to the art deco period and made with Perrier Jouët Champagne, Japanese plum wine, jasmine & liquorice. Its augmented reality comes complete with a woman reclining on a chaise longue.
Wheatfields with Fizz – inspired by Van Gogh and made with Ketel One vodka, bee pollen, lager & egg white. It comes with symbols from some of the artist's best-known works.
You can see Jamie Jones, group executive bar manager for The Social Company talk about the menu in the video above.