Thatchers debuted its cider balloon at the Bristol International Balloon Fiesta this weekend.
The Somerset-based cidermaker has been a supporter of the event for many years as an official partner, but this is the first time it has had its own balloon.
"It's a very proud moment to see our first balloon float over the Somerset skies," said Martin Thatcher, the fourth generation cidermaker.
"We'd like to thank Nigel from First Flight, our pilot for all his help in getting us flying. The Bristol International Balloon Fiesta is synonymous with the city and it's been a real pleasure to be associated with the event for a number of years."
Earlier this year Thatchers relaunched its traditional craft range in honour of Martin's grandfather, Stan.