Pub goers buying a pint of Strongbow this Halloween will get the chance to win a five night stay in New Orleans and attend Mardi Gras.
The CarnEvil promotion is designed to make the most of Halloween, now the second biggest party night of the year after New Year's Eve.
Strongbow POS kits will be distributed to stockists, to help licensees create their very own" theatre of horrors," said Jerry Shedden, Heineken's on-trade category and trade marketing director.
The kits include petrifying posters, creepy cobwebs and devilish drip mats, while a staff incentive scheme will encourage them to 'dress to repulse' for a chance to win their very own trip to Mardi Gras.
A support kit for licensees has also been launched on the Strongbow website, which includes How To guides and images and ideas for social media.
"Strongbow's fangtastic Halloween kit is guaranteed to get more people through your doors," Jerry explained.
"With Halloween being the second busiest party night of the year, consumers will be planning now for places to go with mates, and the Strongbow CarnEviL theme is an exciting and eye-catching activation that taps into current trends and makes your pub or bar stand out."
- Make your Halloween a fright to remember.