New research reveals 21 per cent of adults are intending to cut down on the booze this December and almost half (45 per cent) are planning to buy more soft drinks over the festive period, when compared to the rest of the year.
The survey - conducted by Censuswide UK and commissioned by Britvic - also found that of those planning to reduce their alcohol consumption this Christmas, 39 per cent now drink less alcohol all year round.
That increases to 41 per cent in those aged 25 to 34 and to 46 per cent in those aged 55 and over.
"It's clear from our research that there's going to be a real shift towards moderate drinking this Christmas and as a result, there is likely to be a high demand for soft drinks throughout the season," said Russell Goldman, commercial director, licensed and foodservice at Britvic.
"Offering a range of inspiring serves and using products like Teisseire to create sensational experiences for customers, both with and without alcohol, will enable leisure operators to cater for this peak in demand over the festive period."
The research also highlighted that while 37 per cent of people are planning on spending more on soft drinks this Christmas compared to previous years, a fifth don't think there are enough soft drinks to choose from.
"This highlights a major gap in the market that operators can fill by stocking premium ranges such as J2O Spritz to make their sales sparkle this Christmas," said Russell.
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