Snow is about to spread across the UK and Ireland – and we're not talking about the stuff that has brought traffic to a standstill this week.

Molson Coors has signed a deal to bring Snow – the biggest selling beer brand in the world – to UK pubs and bars as well as the off-trade.

The five per cent ABV lager will be available in 330ml bottles. Molson Coors has bought it to bolster a world beer portfolio that already includes Cobra, Singha, Staropramen, Pravha, Grolsch and Blue Moon.

To mark its entry into the UK market, Snow has had a labelling refresh featuring traditional Chinese characters and imagery.

Snow will continue to be brewed in China by owners China Resources Snow Beer and imported to the UK.