This month brand owner Global Brands has been running a festive social media campaign Made In Chelsea’s Sam Thompson and YouTube’s Micky Pearce



Touted as its most interactive campaign to date, the company has sent out light-up Christmas jumpers to a number of influencers on social media, including Made In Chelsea's Sam Thompson and YouTube's Micky Pearce, who are encouraging people to enter into a draw to receive one themselves.


The campaign is designed to raise awareness and sales of the RTD range among its target Millennial audience.

"VK has a loyal online community, made up of millennials who engage with us on an almost daily basis," said Abigail McCabe, VK brand manager.

"Our latest campaign is designed to strengthen this and ensure they feel valued, all while staying true to our successful #DOUVK Rewarded campaign. And what better way to do this than with premium, sought-after merch?"