Posh soft drink brand Fentimans has invested in the "biggest rebrand in its history."

The new design draws on the brand's heritage and aims to highlight its quality credentials and bring one uniform look across the entire soft drinks and mixer range.

The brand has also been given a new tagline: "Botanically brewed. Exquisitely crafted."

"This is the biggest single change to the presentation of the Fentimans brand in a generation," said marketing director, Andrew Jackson.

"Building consistency across our range, in addition to improving the family look and feel was central to this project. By addressing the key visual equities, we have been able to dial up cues of modernity, quality and naturalness, whilst building improved saliency and relevance with a younger audience."