Brand refreshes for Diet Coke and Sprite have been announced by Coca Cola European Partners (CCEP).

Ahead of the sugar tax in April 2018, the company has said the whole Sprite range will now be exempt, with Sprite Regular transitioning to ‘No Sugar’ in post-mix and 330ml glass bottles. 

A new Sprite bottle has also been introduced - but it will retain its original 1961 green colouring. Dimples that feature on the 500ml PET format will now be included on Sprite glass bottles for the first time. The re-fresh aims to reference the lemon and lime imagery on all formats of the drink.

The move is part of CCEP’s aim to increase the proportion of lower and zero sugar drinks sold in Great Britain. It is also lowering the sugar in Capri Sun by 50%.

Simon Harrison, customer marketing director GB at CCEP, said: “With nearly a quarter of under 24s in the UK choosing not to drink alcohol, soft drinks like Sprite, are becoming increasingly important to licensees.

“We believe that the new branding will attract new and loyal consumers, boosting Sprites’ popularity within licensed outlets.”

Also launched was the new design for Diet Coke, which will be specific to the UK. It aims to be attractive to Millennials, while retaining the traditional silver colour of the brand.

The design will feature on the glass icon bottle and will be supported by a new marketing campaign, Because I Can.

Check out the just launched ad on YouTube below:

 

Harrison said: “2018 promises to be an exciting year for Diet Coke as we continue to evolve and update the brand for both loyal drinkers and a new wave of fans coming into the brand for the first time.”

CCEP has also introduced three new products from its global portfolio: Honest Kids – an organic fruit drink, an RTD coffee, a dairy-free smoothie called Adez, and two flavours from iced tea brand, Fuze.