Brewer Greene King has given the brand's fox character a "sleek and urban" image in its biggest campaign to date to give the beer modern day appeal.

As part of the activity a new advert will launch on March 10 on TV, online and across social media. The ad sees Henry the fox go on an adventure to "seek a richer life," which is the campaign's slogan.

In the on-trade new pump clips featuring the fox, cask beer handles shaped like a fox's tail and branded drip trays will be distributed to support the campaign.

 

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"This new advert marks an exciting evolution for the Old Speckled Hen brand as it takes the consumer on a journey of self-discovery and adventure, encouraging them to push their own boundaries, try new experiences and seek a richer life," said Clive Chesser, managing director, Greene King Brewing & Brands.

"Our new on trade support kit is really striking on the bar, creating a talking point and an added premium feel. As the market leading premium ale we are confident that this new multi-channel advertising campaign and bold trade support will be a driver for reinvigorating the category."

 

 

  • Win a cask or keg of Old Speckled Hen: To celebrate Old Speckled Hen's biggest ever media campaign we're offering one lucky reader a free cask or keg of Old Speckled Hen. Click here to find out how...