Brewer Greene King has given the brand's fox character a "sleek and urban" image in its biggest campaign to date to give the beer modern day appeal.
As part of the activity a new advert will launch on March 10 on TV, online and across social media. The ad sees Henry the fox go on an adventure to "seek a richer life," which is the campaign's slogan.
In the on-trade new pump clips featuring the fox, cask beer handles shaped like a fox's tail and branded drip trays will be distributed to support the campaign.
"This new advert marks an exciting evolution for the Old Speckled Hen brand as it takes the consumer on a journey of self-discovery and adventure, encouraging them to push their own boundaries, try new experiences and seek a richer life," said Clive Chesser, managing director, Greene King Brewing & Brands.
"Our new on trade support kit is really striking on the bar, creating a talking point and an added premium feel. As the market leading premium ale we are confident that this new multi-channel advertising campaign and bold trade support will be a driver for reinvigorating the category."
- Win a cask or keg of Old Speckled Hen: To celebrate Old Speckled Hen's biggest ever media campaign we're offering one lucky reader a free cask or keg of Old Speckled Hen. Click here to find out how...