Liqueur brand Tia Maria is supporting the activity in pubs to highlight the profit opportunity of coffee cocktails for licensees.

350 pubs and bars are already signed up to take part, serving drinks such as the Flat White Russian, Tia Coffee Tonic, and Tia Iced Popcorn Frappé.

 

Tia Coffee Tonic

 

Others have created their own coffee cocktails, such as The Gibson in London, which is serving The Gibson's Patrick's Cake made with Tia Maria, vintage Campari béchamel, fresh lemon, mandarin, & wood smoke honey, served with a traditional Victoria sponge cake.

"There's a growing trend towards the coffee cocktail, presenting outlets with a huge opportunity to drive incremental sales and cash margin," said Tia Maria's on-trade marketing manager Gemma Monaghan.

"By introducing our very own Coffee Cocktail Month we hope to emphasise the profit opportunity for licensees. Alongside the Tia Maria Espresso Martini, we'll also be inspiring outlets with a variety of new serve options to demonstrate the lucrative coffee cocktail opportunity and further push our mission to drive the Coffee Revolution."