The brewer unveiled the products at the launch of its Green Paper - Old Mout Berries & Cherries Alcohol Free and the new look Maltsmiths American style IPA and Pilsner style Lager.

The new launch from Old Mout taps into the 50 per cent of drinkers that are now seeking to moderate their alcoholic intake and the 15 per cent that are also suggesting that they would visit pubs more often if there were better non-alcoholic drinks available.

 

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It is available now across both the on- and off-trade in 500ml bottles.

Heineken's craft range, Maltsmiths, meanwhile, has been given a new look to, "further drive their already strong performance," said brand director, Sam Fielding.

 

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"Our Maltsmiths are following their passions and creating crisp, full-flavoured beers they want to drink. The new design perfectly showcases their passion for brewing and beyond, whilst creating stand-out on the bar and in the fridge.

"Maltsmiths is the perfect gateway into craft beer - its beers are created for curious drinkers that love lager but want an experience and a taste that's a little bit different. The new branding reflects this positioning and offers a point of difference – ultimately driving strong sales for licensees as people trade up."

The new branding is rolling out now across lens badges, tap handles, cans, glassware and POS.