WKD Mixed is a new range of six per cent ABV pre-mixed cocktails from the RTD brand
The new drinks are aimed at "providing licensees with a convenient and speedy way to serve quality cocktails," said Amanda Grabham, head of brand marketing – alcohol at SHS Drinks, which owns the brand.
"WKD Mixed cans make it possible for on-trade outlets that might not otherwise have the capability (be that in terms of appropriately trained staff or sufficient preparation space or just the sheer volume of customers to serve at peak times) to sell good quality cocktails."
The three cocktails are:
- Cheeky V: port, blue & lemonade flavour
- Passionista: rum, passion fruit & lemonade flavour
- Oh Schnapp: peach schnapps, berry & orange flavour
The launch will be supported in outlets with PoS and a "huge" social media campaign with the slogan 'Pick a MIXED'.
"WKD Mixed is the perfect pre-prepared cocktail range for 18 to 24 year-olds. The concept is all about fusing together the fun aspects of WKD with the convenience of cans to create great-tasting cocktails. The approach was extremely well received by consumers in research – they really got what we're trying to do," Amanda said.