Over 600 pubs will get tools and advice to help them revamp their outdoor spaces, as part of the brand's summer campaign. The company wants to "wave goodbye" to the mainstream lager brands' domination of pub gardens with the Fever-Tree G&T Pub Garden awards, it said.
"Done are the days of mainstream lager brands dominating pub gardens with branded umbrellas and ash trays," said on-trade marketing manager, Fergus Franks.
"The stratospheric return of the Gin & Tonic as the UK's favourite tipple, as well as the increased desire for outdoor drinking, has inspired us to help transform pub gardens into Gin & Tonic gardens this summer.
"In the spirit of community, we want to increase awareness of the UK's finest pub gardens, provide tools for publicans to improve these spaces and work together to raise their profile as Gin & Tonic Gardens."
Licensees can enter via the Fever-Tree website.
Shortlisted pubs will be featured in an online video series looking at what makes a great pub garden and The Best Fever-Tree G&T Pub Garden 2018 will receive a Fever-Tree garden party for their staff to celebrate.
An online map will also be launched to help drinkers find their best local pub garden, which will be promoted in a press campaign, online via Google Ads and promoted social media posts.