England's huge last 16 match with Colombia tomorrow night could see more than an extra six million pints sold at pubs across the country.
The British Beer & Pub Association (BBPA) has estimated that the knockout clash could deliver a Tuesday to remember for the trade.
If Gareth Southgate's side goes even further and make it to the quarter finals, the trade body believes that eight million extra pints could be sold. That game would take place at the perfect pub time of 3pm on Saturday July 7.
BBPA chief executive Brigid Simmonds said: "When it comes to watching the World Cup, only being at the game itself can compare with being in the pub. With the England team doing us proud and getting to the knockout stages of the tournament, fans will continue to pack out their local to cheer on the boys. It's fantastic news for the Great British pub!"
It could also be good news for the taxman too with the BBPA saying that the Colombia game alone could see pub sales boost coffers by around £2.7m.