Star pubs has introduced a rotational craft beer scheme for pubs to broaden their selection and rotate guest beers.
The plan means that pubs which have a craft beer following can select from 10 new products from third party brewers on a six month rotation.
The beers are dispended from a rotational craft font which licensees can change whenever they want.
Brands are chosen based on appeal and how well they would work in different pubs. The pubco believes around 275 pubs will be able to use the scheme by the end of the year.
It also aims to address those looking to grow a craft offer with a range of third party brands and Heineken owned products, rather than offer a rotational stocking arrangement.
The scheme adds to Star's current partnership with the Society of Independent Brewers (SIBA) and its extension of its cask ale range, which provides licensees with access to 300 beers.
Steve Dancer, Buying Director, Star Pubs & Bars said: "Craft beer is an important growth area. It is served in more than half the pubs in the UK. It's not a passing fad, it is here to stay.
"Craft sales are increasing in volume by 25% year-on-year and the category is predicted to make up 10% of total beer market volumes in the next three years."
Mark Anderson (pictured) of the Ruddington Arms, Ruddington, Nottingham, highlighted how the new beer offer also works well with food: "It makes us really competitive with specialist ale pubs - we can take a bit of their market now.
"It's great as we can change the beers as often as we want. All we need to do is swap the badge on the font. Offering a decent choice of craft keg is particularly good for the Ruddington Arms as these beers go really well with food."