Have you started planning your Halloween bash yet? Frozen drinks for an October event might not spring immediately to mind but a new promotion for Starslush is looking to change that.
The "Killer Combo" is a blood orange flavoured frozen drink served with a side of popping candy.
Starslush owner, Vimto Out of Home, says venues that have run the promotion before experience an average sales uplift of 41 per cent.
For every large blood orange Starslush sold, drinkers will get a Vimto popping candy sachet in classic, strawberry or cherry flavour.
Halloween is the third largest commercial season, worth over £350million to retailers and attractions in the UK
Ed Jones, senior customer marketing manager at the company says: "We serve more than 40 million cups of frozen drink every year, and are increasingly seeing demand throughout the year, so it makes sense to extend our promotions. Halloween is the third largest commercial season, worth over £350million to retailers and attractions in the UK. We also know that the biggest spend during this time is on confectionery, which is why we've worked closely with our confectionery licensees to make the drinks even more of a treat.
"The blood orange flavour taps into the consumer appetite to try new and exciting flavours. What's more, there's a trend to add toppings to drinks, we've seen that with coffees, milkshakes, and now people are doing it with frozen drinks too. Consumers want the option to personalise their drink, and the impact it can have on outlet sales speaks for itself."
The promotion will run through September and October, if you want to find out more check out the Vimto website.