A pub which uses hydro and solar power technology has been created by Carlsberg in Cornwall as part of its 'The Danish Way' marketing campaign.
The cabin has its own bar and is based a mile inland from Trebarwith Strand beach in North Cornwall. It is located at Kudhva – Cornish for off-grid – and is set in a 45-acre disused quarry with 180° views of the coastline.
It has a Carlsberg Export DraughtMaster beer pump bar and can sleep up to six people with bookings being taken for £366 a night via AirBnB.
Working with firm New British Design, the project used only locally sourced building materials, with award winning architect, Ben Huggins, who designed and engineered the three-legged, asymmetrical hideaway camping pods at Kudhva, assisting with the design.
Ben said: "The inspiration for the design of the Carlsberg Cabin is a 'Danish' re-imagining of the iconic Cornish engine houses you see in Poldark.
"The original engine houses were built of stone and pumped water from the tin mines, now we've translated that iconic design into a lightweight frame structure but this time pumping beer.
"The remote off-grid nature of the quarry location required the use of both solar PV and hydroelectricity to power the Carlsberg DraughtMaster that consistently delivers the perfect chilled pint."
For the build, Carlsberg brought together six strangers from around the UK aiming to build relationships and character between them.
A video of the experience of building the Carlsberg cabin
Liam Newton, vice president of marketing at Carlsberg said: "We wanted to build an off the grid pub that allowed people in the UK to live the Danish Way and escape the busyness of daily life.
"We want to provide space for quality conversation whilst taking in a view to take your breath away and a crisp, cold pint of Carlsberg Expørt with friends."