Celebrity physicist Professor Brian Cox has teamed up with his local brewery JW Lees to launch a new beer, Cosmic Brew.
The beer, will be on sale to the on-trade from January to co-incide with Brian's arena tour across the UK and Ireland, but a special preview is planned in pubs around Oldham and north Manchester in October.
Brian worked with Michael Lees-Jones of JW Lees to develop several different brews before finally settling on a 3.9 per cent ABV amber ale with a citrus aroma and a blend of British hops, including Admiral Jester and Cascade to create a modern, hop-forward beer.
Brian said at the launch that he has never previously endorsed a product, despite numerous approaches. But being an Oldham lad, who either smelt the brewery or vinegar factory depending on the wind, he wanted to work with them.
He said: "Growing up in walking distance from the brewery, JW Lees is a name I've always known.
"To work with them, to experiment with different beers, to uncover the secrets and science of brewing and launch Cosmic Brew has been a great experience.
"I also wanted to put something back into Oldham – to collaborate with a successful local industry to make something worthwhile. I've never done anything like this before, but when Michael asked me to collaborate on a beer, I couldn't resist. It feels right."
The beer branding includes the pattern of the stars which represents the night sky over the JW Lees brewery on the day he was born: March 3 1968.
"It's what I would have seen had I looked out of the window. There's a fact for the pub quiz." Brian said.
Unsurprisingly being one of the world's most well known scientists, Michael Lees-Jones said there wasn't much required to explain to Brian in terms of the brewing process.
He said: "We're both huge fans of traditional bitter but also drink a lot for hoppy pale ales, so we had plenty of styles to play with.
"We tried many different variables before making our final choice. Cosmic Brew isn't a nostalgic beer but a sessionable amber ale propelled with British hops for plenty of character and a finish long enough for an intergalactic journey."
The beer will launch into retail and to the on-trade in January and will be available in 500ml bottle and in cask.