Halloween parties will deliver an incremental £452 more profit than a usual Friday or Saturday night on average, says Strongbow-owner Heineken.


The CarnEvil campaign will run from October 22 to November 5 and includes a competition for pub customers, in which anyone buying a pint of Strongbow Original or Dark Fruit is in with a one in four chance of winning a CarnEvil eye patch, which are provided as part of a larger PoS kit.

There’s also prizes up for grabs for pub staff, with the company offering a  £2,500 prize for the best dressed pub team.

All you need to do is upload your best Halloween costume photo using #StrongbowHalloween and comment with your pub’s name and location.

“Strongbow’s eye-catching Halloween activity from over the years has helped get more people through licensees’ doors on October 31,” said on-trade category and trade marketing director, Jerry Shedden.

“As the second busiest party night of the year, consumers will be planning now for places to socialise with friends and with Strongbow’s CarnEvil activations, licensees can be confident in their offering, tapping into the latest trends and data helping their pub or bar stand out from the crowd.”