From tree-tops to bar-tops these baubles are designed for sharing cocktails.
WKD owner, SHS Drinks, is now distributing the baubles to pubs and bars across the UK and is recommending four cocktails to go in them:
- Berry Christmas
- Halo Cheeky
- Mango Ho Ho
- WKD Frostbite
"The festive cocktail recipes are quick and easy for staff to mix, and the multi-serve format (of the baubles) will not only create a visual impact but also ease pressure at the bar during key trading periods," said Amanda Grabham, head of brand marketing – alcohol.
PoS including themed posters and table talkers go alongside the sharing vessels to help make pub-goers aware of what's on offer.
This will run alongside a social media and online campaign, which will also offer WKD fans the chance to win branded seasonal goodies such as bobble hats.
"The best way to build festive sales is to ensure that customers have a great time," said Amanda.
"People want to have fun at Christmas, so outlets need to gear-up to deliver memorable nights out; with our cocktail baubles, seasonal POS and a huge awareness-raising social media campaign, WKD has things all wrapped up." She concluded.