The Coca-Cola Christmas truck tour kicks off today (Friday November 9), so Christmas has officially begun.

This evening, in Glasgow, the Coca-Cola Christmas truck will make its first appearance of the season and officially start its tour of the UK, taking in 14 towns and cities and ending in London on December 16.

This is the eighth year of the truck tour in the UK and in that time it has travelled over 737,000 miles – the equivalent of 29 times around the world – twinkling its 8,772 fairy lights and playing that 'Holidays are Coming' jingle.

This year there is an emphasis on encouraging people to recycle their bottles and cans, in line with Coca-Cola's World Without Waste goal - a global pledge to collect and recycle a bottle or can for each one sold by the year 2030.

Further proof that the holiday season is nearly upon us, Coca-Cola European Partners (CCEP) has also revealed that its Designated Driver scheme will again run in the on-trade this December.

 

CocaColaDesiDriver2018

 

It will be the 11th year the campaign has run and it will again offer a "buy one, get one free" deal to designated drivers in pubs and bars.

Licensees can request a case of free products to kick-start the promotion as well as POS kits that include posters, coasters, table talkers and a back bar display. There are also social media assets available from www.cokecustomerhub.co.uk.

Simon Harrison, customer marketing director at CCEP, said: "Christmas is an opportunity for licensees to maximise sales as more people visit pubs, bars and restaurants to celebrate with colleagues, friends and family.

"Our Designated Driver campaign enables licensees to connect with consumers choosing not to drink alcohol and help them to enjoy the festivities. After all a happy driver increases the dwell time for all party guests, keeping tills ringing for longer!

"With our 2018 multi-million pound Christmas marketing campaign planned to hit 95 per cent of adults in the UK, we'd recommend that licensees get in touch about our Designated Driver campaign and ensure they're fully stocked of our three coke brands."