The pink cider is made from a blend of red dessert apples, including Pink Lady, Fuji and Gala.

The 4 per cent ABV sparkling cider is now available to pubs in 500ml bottles, following its initial launch just before Christmas in 440ml cans, and is described as a, "great tasting, characterful, sweeter, lower abv cider."

"Thatchers Rosé is the perfect addition to a pub's cider range introducing something brand new in premium bottled cider," says Rob Sandall, head of on-trade at Thatchers Cider.

"Consumer experience is key as we are seeing drinkers opt for higher quality throughout the category. The introduction of Rosé gives pubs the chance to refresh their range of ciders in the fridge with a premium cider that is innovative and appeals to the sweeter taste of today's drinkers."

Apple cider continues to take the majority share of the on-trade cider market with two thirds of all cider volume (59.1 per cent, CGA), the family run company said.