The new ad, called Race Car, features a slow car race through Somerset and the West Country.
It will be shown through the month through to September and aired during key sporting events such as include Six Nations Rugby, The Grand National and the Women's Football World Cup, as well as hotly anticipated TV shows such as Game of Thrones and the Great British Bake Off.
The company says it expects the ad to be seen over 30 million times during the first two months of the campaign.
It will also be part of a video on demand campaign and shown in cinemas through July and August - including a spot in the hotly anticipated new Quentin Tarantino Film – Once Upon A Time in Hollywood, starring Brad Pitt, Leonardo di Caprio and Margot Robbie.
The advert builds on the Hot Air Balloon ad from 2017, highlighting that the cidermakers is "totally uncompromising" about the quality of its cider.
"You wouldn't settle for a race car that could almost race – so why buy a cider that's almost perfect?" said Yvonne Flannery, Head of Brands at Thatchers Cider comments, "This new phase of our award-winning campaign features our popular spokesperson, as well as cameos from Martin Thatcher and our chief cidermaker Richard Johnson.
"Filmed in iconic West Country locations, it retains a gentle, warm-hearted yet funny tone, and leaves the viewer with no doubt as to the taste and quality of Thatchers ciders – what cider's supposed to taste like."
Last month Thatchers launched a new cider for 2019 in the form of Thatchers Rose.