Coca-Cola European Partners (CCEP) has moved its Honest brand into lemonade to cater for grown-ups wanting soft drinks.

 

Two flavours of the still lemonade will be launched at the end of March: Pink Lemonade (Raspberry & Lemon Blossom) and Original Lemonade (Lemon & Lemon Blossom).

Both are made with 12 per cent juice, organic ingredients and are free from artificial sweeteners and additives.

The brand, which also includes a ready-to-drink iced coffee and kids juice drinks, will be backed with a £3million marketing campaign.

"Whilst core ranges are an absolute staple for pub and bar operators, there is an opportunity to delight consumers with something that is different, delivering a premium point of difference to enhance an experience," said Simon Harrison, vice president of commercial development at CCEP.

"The organic food and drink market is worth £2.2billion in GB with 83 per cent of shoppers having bought organic in the last year, showing a clear demand for products like Honest Lemonade, which has the Organic certification from The Soil Association."

The company is hoping to tap into the growing number of teetotal adults in the UK and the growing importance of soft drinks in pubs and bars - soft drinks are worth £4.37billion to the UK on-trade (CGA).

Honest was first launched in the US nearly 20 years ago and aims to fill a gap in the market for healthy and flavourful drinks that are not too sweet.

The launch was announced at a press event this week in which the company also indicated new products would be launched under its Schweppes brand this year and unveiled Monster Espresso variants for its energy range; a cherry variant of Capri Sun, and a grape-flavoured Fanta. It was not revealed if any of these would be available in the on-trade any time soon.

CCEP has also recently announced a tie up between Coca-Cola and the Premier League and promised activity around its deals with the Women's World Cup and the ICC Cricket World Cup this year.