The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.

 

Beer is performing well for Diageo – up 3.3 per cent by volume and 7.4 per cent by value in the on-trade (CGA).

This is being driven by strong performances from Guinness (up 3.1 per cent in volume and 5.1 per cent in value) and Hop House 13 (up 78.8 per cent by volume and 74.7 per cent by value) and the company is hoping that this new bit of kit will help grow sales of the two beyond their traditional pub heartland.

 

Guinness Hydraflux 2

 

"Diageo Hydra-Flux acts as a complete end-to-end mini solution, providing small-scale licensed outlets without space to cater for draught beer dispense (such as café bars, bistros, casual dining and cellar bars), with the facility to pour perfectly chilled beer on demand," explained Jonathon Wolfe, commercial planning & activation manager for the on-trade.

"With the Six Nations tournament well underway, and other highly anticipated games coming up this year, the new Hydra-Flux system will allow smaller outlets to capitalise on the surge in footfall and unlock previously untapped beer sales as a result".

All the Guinness beers can be dispensed on the kit, including Open Gate Brewery Citra IPA and Pilsner.

The unit will be free of charge to selected licensees, the company has confirmed.