The two new flavours are aimed at 18 to 34-year-olds who make up half of fruit cider drinkers in the UK.

The Brothers brand is known for its unusual flavours and with 22 per cent of fruit cider drinkers claiming new flavours are a key factor in their buying decision, "these unique entrants will focus on driving sales growth in the category," says Matthew Showering, managing director of brand-owner Showerings Cider Mill.

 

brothers Strawb and cream

 

"We are very excited to be bringing two brand new flavours to our customers through our latest innovations. At Brothers, we are always looking for ways to think outside the bottle and resonate with our younger audience.

"With fruit cider's huge growth in the last year, and millennials constantly demanding new and exciting flavours, these latest additions felt like a no-brainer. We can't wait for customers to try them and hope they love them as much as we do."

Strawberries & Cream is described as, "a delicious combination of fruity strawberry flavours with creamy vanilla tones," and Parma Violet as having, "a delicate flavour of sweet violets with a subtle hint of floral notes."

Both are available now in 330ml and 500ml bottles.