A new report on summer drinking shows people's favourite summer flavours and reveals that 66 per cent of drinkers will choose a cocktail in the summer months – compared with just two per cent in the winter.
The report was commissioned by coffee and cocktail syrup specialist Monin, which canvased 1,000 consumers on their habits when it comes to heading out for a tipple in the sun.
Alongside strawberry the other top flavours are:
The research also showed that 38 per cent of people are more likely to go for drinks in the summer compared to winter and that one in five go out for a summer tipple three or more times a week during the summer.
Other findings include:
- 18-24 year-olds are most likely to have the longest dwell time with 47 per cent staying three hours or more
- 82 per cent choose to head out with friends
- 51 per cent of 18-34 year-olds will purchase a beverage with a fruity flavour
- Londoners are prepared to pay the most for an alcoholic cocktail at an average of £7.15
"Summer is traditionally a time when venues can expect increased footfall. We wanted to commission a piece of robust research that would support businesses in their bid to capitalise on the opportunity," explained Lee Hyde, Monin UK's beverage innovation manager.
"We're committed to helping outlets make the most of the season by offering innovative flavour pairings, recipe inspiration and advice on tapping into new audiences. By identifying the wants, needs and desires of consumers and compiling them in a tangible reference guide, we hope to give establishments the insight they need to create a menu that hits the right spot with their customers."
If you are in the market for some summer drink inspiration there's plenty on the website and keep your eyes peeled for May's edition of Inapub, which will include a Summer Drinks Special.