The partnership has produced the UK's first "behavioural science-based online tool" to encourage people working in pubs to cut down or cut out alcohol altogether.


According to data from the Office for National Statistics, the two occupations with the highest rates of harmful drinking are bar staff and publicans, and managers of licensed premises.

Furthermore, members of the mindful drinking movement Club Soda who work in the hospitality sector have said that having the confidence to change their drinking habits can often be challenging and that help can be harder to access due to the irregular hours they work.

A pilot of the programme will be launched later this year and will include daily articles with weekly missions and booster packs, and support such as goal setting, tracking and coaching.

It has been funded with money from Budweiser Brewing Group and the Wellcome Trust, in collaboration with Big Society Capital, Bethnal Green Ventures and Zinc.


Club Soda laura willouby


"A growing number of Club Soda members work in the hospitality industry and find their drinking can creep up over time and their working environment can make it more difficult when wanting to drink more mindfully," said Club Soda co-founder, Laura Willoughby MBE (pictured above).

"People want to stay in the career they love, but also stay healthy and happy. We want to give the hospitality sector a solution that is tailor-made for the industry, and that everyone can signpost staff to with confidence."

Andrew Whiting, director of legal and corporate affairs, Budweiser Brewing Group UK&I said: "This joint project with Club Soda supports our ambition to foster a smart drinking culture in the UK, as well as our focus on changing social norms around harmful drinking. We are excited about the opportunities this presents for our customers in the hospitality sector as a way to encourage mindful drinking habits among their staff."