It is the first time in history that the company has collaborated on a new liquid for Coca-Cola.
The Coca-Cola Signature Mixers range has been created with world renowned mixologists who used Coca-Cola classic as a base liquid and added flavours to make a range to be paired with dark spirits such as Whiskey and rum, that are growing in popularity.
The range is available in four flavours:
- Coca-Cola Signature Mixers Smoky Notes by Max Venning (of Bar Three and Three Sheets, London) contains Ylang Ylang, dried fruit and warm brown spices, with subtle hints of oak
- Coca-Cola Signature Mixers Spicy Notes by Adriana Chia (Antigua Compañia de las Indias, Barcelona and pippa guy (The American Bar at the Savoy, London) is mixed with lime, ginger and jalapenos to provide a fiery finish
- Coca-Cola Signature Mixers Herbal Notes by Antonio Naranjo (Dr. Stravinsky, Barcelona) is blended with dill leaves, citrus and lemongrass for a refreshing taste
- Coca-Cola Signature Mixers Woody Notes by Alex Lawrence (former head bartender Dandelyan, London) has a tart citrus flavour provided by patchouli, yuzu and basil
Despite the rise in interest and popularity of tonic water, cola remains the number one mixer category in the UK, said Simon Harrison, vice president, commercial development at Coca-Cola European Partners (CCEP).
"Coca-Cola has always been part of cocktail culture and history, from the Cuba Libre of the 1900s to some of the world's best cocktails today. Coca-Cola Signature Mixers marks an exciting new frontier for the Coca-Cola Trademark and a reflection of our ongoing commitment as a Total Beverage Company. By collaborating with experts, we believe that we have developed a totally innovative and unique product range for mixology that only Coca-Cola can do."
The new mixers will be rolled out across UK pubs and bars next month (June) in 200ml bottles based on the original Coca-Cola bottle (the Hutchinson) that pre-dates the contour bottle we associate with the brand now.
The launch will be supported with a marketing campaign to run until the end of the year, which kicks off with a takeover of London's Piccadilly sign. PoS kits and training will be available to pubs and bars and the company is also planning an extensive sampling campaign this summer.