The value of the cocktail market has grown by 9.5 per cent in just a year, with nine million people now drinking cocktails on a night out.

 

The latest CGA data also reveals that cocktails are now worth £587m and the number of on-trade outlets serving them has rocketed by 75 per cent since 2014, to now number 42,000 venues.

Prices have also increased, with drinkers now happy to pay up to £6.77 for a cocktail on average, up 51p on last year. Within London that jumps to £7.67.

Ben Anderson, marketing director of cocktail purée and mixer brand, Funkin, says the growth is coming from mainstream pubs and bars.

"The nation's love affair with cocktails isn't waning and we would urge those outlets not serving mixed drinks to grab the opportunity and drive footfall and incremental sales," he added.

The Pornstar Martini overtook the Mojito last year to become the UK's top cocktail, and berry and fruit flavoured serves are still the most popular choices on a cocktail menu.

 

Cocktails Funkin Draught

 

Check out these tips from Funkin to make your cocktail offer a success:

 

  • Ensure your cocktail menu features the nation's top 2 cocktails: Pornstar Martini & Mojito
  • Berry and fruit flavoured cocktails are the most sought after
  • Make the use of PoS and signage to showcase your cocktail offering to customers. 69% of people make a spontaneous decision to order a cocktail
  • Promotions are a great way of showcasing your cocktail offering and encouraging consumer trial: 2-4-1 is the most used and successful price promotion