It's important that pub and bar managers consider the line-up of brands on the bar, just like football managers select their players for the pitch, says Heineken UK.
"Football attracts customers into pubs and bars, and last year's England-Croatia World Cup semi-final almost tripled volumes for a usual Wednesday, With the FA Cup Final on the horizon, it's important that pub and bar managers consider their line-up of brands on the bar, just like football managers select their players for the pitch," the brewer said.
Maintaining the football theme, the company suggests that the following formations for brands on the bar:
For a Mainstream Community Pub: 3-2-1 formation
- Classic Ale / Classic Lager / Mainstream Apple Cider
- Mainstream Premium Lager / Mainstream Flavoured Cider
- Premium 4 per cent ABV lager
For a Premium Food-Led Bar: 2-3-1 formation
- Premium 4 per cent Lager / Premium Apple Cider
- Continental Premium Lager / Mainstream Premium Lager / Premium Flavoured Cider
- Craft Beer
The company has also put together some football-themed tips to help you pick the best beer and cider brands for your pub:
- Defence: Pick well-known and dependable brands; these represent simple choices for consumers, without alienating the more adventurous, and so are likely to play a big part in overall throughput.
- Midfield: Expand the width of the offering by bringing in more premium options in lager or flavoured choices within cider to gain more consumer occasions. Giving consumers more options will ensure the outlet becomes more relevant for their drinking occasions.
- Attack: Bar managers can drive trade-up volume in a manner appropriate to the outlet; for example, offering a premium alternative to a well-known, mainstream offering, or a craft range in a more premium outlet will help bring in new footfall.