Brewer Shepherd Neame has unveiled a "dynamic" new look for the brand.

 

The updated logo and packaging have been designed to tap into a sense of pride fans have in the brand, said head of marketing Joanna Richardson.

"When we speak to consumers about Spitfire, there's a sense of pride, an emotional investment in the brand that cuts through generations.

 

spitfire new look pump teal

 

"This new design perfectly captures the dynamism and emotion Spitfire evokes as a timeless British classic.

"At Shepherd Neame we don't talk about team spirit we talk about the 'Spitfire spirit' –steadfast, loyal, gutsy, individual and full of character, just like the beer."

All three beers in the Spitfire range - Amber Ale, Spitfire Lager and Spitfire Golden Ale - have been refreshed.