The average amount punters are spending on a night out is up 18.8 per cent on last year to £70.56, research has shown.
The latest Deltic Night Index, released today, explores how social media habits differ between Generation Z and their Millennial counterparts and how this affects their attitudes and behaviour in the late night economy.
The research reveals that 71.6 per cent of 18-21 year olds prefer going out and spending time with people in real life rather than connecting with people on social media, compared to just 56.5 per cent of 22-25 year olds, and 69.1 per cent of respondents overall.
The Deltic Night Index is a quarterly report published by late night leisure leader The Deltic Group. It looks at the changing consumer habits in the UK's evening and late-night leisure sector. It surveyed more than 2,300 people.
Much of the research suggests that it is 22-25 year olds that are more concerned with their online lives than their Generation Z counterparts – a group consistently dubbed the 'social media generation'.
The research also showed that 55.2 per cent of 18-21 year olds think a night out is very important for bonding with friends, compared to just 39.7 per cent of 22-25 year olds.
The average spend on a night out is up 2.7 per cent on the last quarter which is driven by increased spend across all categories, including pre-drinks and transport.
Just over half of respondents said they go on a night out at least once a week – down slightly from 56.3 per cent last year.
Although it remained the most popular option, for the first time there has been a noticeable decline in the number of respondents that cited the pub as the type of late night leisure they spend the most money on each month, with 23.9 per cent choosing this option, down from 28.9 per cent last quarter and 26.3 per cent last year.
Among 18-21 year olds clubs are the most popular option, followed by the pub whereas for 22-25 year olds there is a more even split between clubs and bars.
Peter Marks, Chief Executive of The Deltic Group said: "We know that young people enjoy a good night out, but this data reinforces why going out is so important to them – it provides the opportunity to bond with friends and meet new people, both of which can be difficult to do in today's busy world.
"Importantly, it also gives us a snapshot of the role social media plays in their social life. Though there are a lot of similarities, the research suggests there are also some differences between Gen Z and Millennials when it comes to social media and the late night economy.
"As more Gen Z become adults, it will be increasingly important for night time operators to recognise and respond to these differences.
"It's always good to see an increase in consumer spend, but I think what's notable here is that there is a more even spread in terms of where Brits are spending their money – for the first time we've seen a notable decline in the number of respondents that said they spend it at the pub (though it remains the most popular), and we're continuing to see an increase in spend at the cinema.
"I think this is reflective of the evolving mix available in the night time economy, with more well-invested destinations, which is only a good thing."