The 'Sunshine Makes It Taste Better' campaign aims to help publicans capitalise on vital summer soft drink sales.

 

 

Activity includes a new TV ad to drive awareness, outdoor posters, digital and social, sampling and in-outlet activity.

Ice-tea is the fastest growing category in soft drinks (up 37 per cent) according to brand owner Britvic

"Given that every £7 in £10 spent on ice-tea is spent on Lipton Ice Tea, we are confident we can command this space in the foodservice channel," said Rachel Phillips, out of home commercial director at the company.

"Five million UK consumers are already buying ice-tea, so make sure you display the Lipton Ice Tea core range clearly in chillers to appeal to existing and new shoppers looking for a healthier alternative, but without compromising on taste."

The Lipton range comes in four flavours (Peach, Lemon, Mango and Raspberry) and all are low in calories and fall below the sugar levy.