Johnnie Walker has launched a global campaign to promote the whisky highball.
The whisky brand is putting its biggest ever investment behind the serve, targeting trendsetting neighbourhoods and cities with a range of digital, experiential, in-bar and in-store activations.
Johnnie Walker global brand director John Williams said: "The popularity of the whisky highball is soaring right now – and it's easy to see why. It's where the ease and refreshing taste of a cool beer meets the colourful, visceral world of cocktails. And for those who think they 'won't like whisky' it's a real game-changer.
Mixologist and drinks author Max Venning added: "Highballs provide great balance to a drinks menu but they do much more than that. They are really accessible and easy to drink and they are a great way to add a broad range of unusual flavours alongside more familiar notes."
The campaign will focus on mixing Johnnie Walker with five key flavours: peach, lemon, green tea, elderflower and ginger. it will be rolled out in cities around the world from this month as Johnnie Walker gets ready to celebrate its 200th anniversary in 2020.
The push follows Johnnie Walker's investment in the highball in recent years, including installing highball bars at Taste festivals and as part of its partnership with Formula 1.