A new light soft drinks range has been launched by Fentimans.
The botanical drinks maker has announced it is introducing the new range to better meet the needs of people seeking reduced calories in premium soft drinks.
A recent Fentimans Market Report indicates that two thirds (65 per cent) of British consumers are now proactively trying to lead a healthier lifestyle.
The new range includes a lower calorie version of their Rose Lemonade, plus Gently Sparkling Elderflower and Sparkling Raspberry.
The new recipe contains no artificial sweeteners and each drink contains less than 60 calories per bottle, while sugar has been reduced to 4.8g per 100ml.
Andrew Jackson, Fentimans marketing director, said: "We know that a growing number of our audience are increasingly looking for great tasting 'light' drinks with fewer calories.
"At Fentimans, great flavour is our number one objective, so we have worked long and hard on the new recipes to ensure we can deliver a lighter option of our classic drinks, with absolutely no compromise on flavour."
The new range will be launched in a new 250ml bottle – available in both a single and four pack formats.