CAMRA is encouraging pubs across the capital to celebrate all things beer this week as the Great British Beer Festival returns.
Taking place at Olympia London, it will run from tomorrow until Saturday.
The event will bring together 1,000 different beers, ciders, perries, wines and gins under one roof, attracting beer-aficionados from across the UK and abroad to the capital.
This year, London's world-renowned pub scene is invited to join the festivities by hosting events across the capital to coincide with CAMRA's Summer of Pub campaign, which aims to encourage pub-going over the warmer months.
These activities can range from quiz nights to garden parties to movie screenings, attracting more footfall through the door.
CAMRA's national chairman Nik Antona said: "Our Great British Beer Festival makes London a beer destination for 40,000 visitors each year.
"We want to work with pubs across the city to encourage pub-going before and after your festival visit to support London pubs.
"London is truly the City of Beer, with more than 100 breweries across the capital and dozens of award-winning pubs."