It's more popular than tea in cafés, restaurants and pubs.
Ferrero Foodservice commissioned a survey to find out what people thought of the hot chocolates they bought while out and about, ahead of the launch of a luxury hot chocolate powder under its Thorntons brand.
The results showed why and how pubs should be making the most of hot chocolate:
- 198 million hot chocolates were served last year out of home
- It is the second most popular hot beverage out of home, after coffee and ahead of tea
- 81 per cent of people said taste was the most important consideration when ordering a hot chocolate
- 64 per cent have enjoyed a hot chocolate in a restaurant and 62 per cent from a café
- A mere 8 per cent of consumers have enjoyed a very good hot chocolate on a train or a plane
- Just 10 per cent said the same about vending machines
- And 21 per cent from a hotel
- 75 per cent of people said they would prefer a branded hot chocolate
Zareen Deboo, foodservice channel operations manager for Ferrero UK & Ireland said: "Thorntons Luxury Hot Chocolate Powder has been developed to streamline consumer experiences and upgrade the quality of hot chocolate.
"The launch not only guarantees a quality experience that will no doubt surprise consumers, but also help operators boost their hot chocolate sales – no matter their market."