It's more popular than tea in cafés, restaurants and pubs.


Ferrero Foodservice commissioned a survey to find out what people thought of the hot chocolates they bought while out and about, ahead of the launch of a luxury hot chocolate powder under its Thorntons brand.

The results showed why and how pubs should be making the most of hot chocolate:


  1. 198 million hot chocolates were served last year out of home
  2. It is the second most popular hot beverage out of home, after coffee and ahead of tea
  3. 81 per cent of people said taste was the most important consideration when ordering a hot chocolate
  4. 64 per cent have enjoyed a hot chocolate in a restaurant and 62 per cent from a café
  5. A mere 8 per cent of consumers have enjoyed a very good hot chocolate on a train or a plane
  6. Just 10 per cent said the same about vending machines
  7. And 21 per cent from a hotel
  8. 75 per cent of people said they would prefer a branded hot chocolate



Thorntons Hot Choc


Zareen Deboo, foodservice channel operations manager for Ferrero UK & Ireland said: "Thorntons Luxury Hot Chocolate Powder has been developed to streamline consumer experiences and upgrade the quality of hot chocolate.

"The launch not only guarantees a quality experience that will no doubt surprise consumers, but also help operators boost their hot chocolate sales – no matter their market."