Jägermeister Cold Brew Coffee fuses Jägermeister with cold-brewed Arabica coffee and cacao to create a "new ice cold shot experience."

 

The 33 per cent ABV drink is launching here this month (September) and in the US in the next few months.

Nicole Goodwin, marketing director at Mast-Jaegermeister UK said: "Jägermeister continues to be a key ingredient for 18-34 year olds' best nights out and with Jägermeister Cold Brew Coffee we stay true to our progressive nature, always look at introducing new ways to help consumers discover and enjoy the brand.

 

Jaegermiester cold brew 1

"We're committed to a wide-scale launch and look forward to supporting our partners in the on- and off-trade, particularly in the run up to the crucial Christmas and New Year trading period when consumers are at their most experimental with 47 per cent more likely to try new drinks over Christmas and the New Year."

The support inclides a £2.5m 'New Mix New Beat' campaign aimed at the brand's core audience of 18-34 year old drinkers.