The popstar, alongside friend and entrepreneur John Varvatos, has launched Villa One Tequila along with one of the world's leading premium spirits organisations, Stoli Group.
The tequila brand will be distributed in the UK by Cellar Trends, fully owned by Amber Beverage Group which, with Stoli Group, is part of SPI Group. The ultra-premium tequila brand comes in Silver, Reposado and Añejo expressions and will roll out in the UK in 2020.
During a trip to Mexico in 2018 with family and friends, Nick and John were inspired to embark on a new creative adventure and launch their own tequila brand made from sustainably sourced 100 per cent blue weber agave.
In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.
Villa One is made with artesian well water and only the finest, sustainably sourced, 100% blue weber agave, matured 5-7 years and sourced from both the Highland and Lowland regions, resulting in a truly unique taste profile.
Nick said: "John and I forged a great relationship while working together. When we brought our friends together over tequila in Mexico, we learned that we share the same values – enjoying time with friends and family, old and new, one glass at a time.
"When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago."
John added: "The experience Nick and I have shared in creating the Villa One spirit has been incredible. We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market. We believe the Villa One bottle mirrors the 'life as it should be' mentality of celebrating good times with family and friends."
In the UK, the tequila will be available mid/end 2020 and will be distributed via Cellar Trends.