Britvic Spiced Orange has been developed to mix with rum

 

The company said the move was in response to the growth in dark spirits, which are starting to give gin a run for its money.

It will be launched on November 27 to selected outlets before rolling out more widely in February 2020.

 

Britvic Spiced Orange

 

Adam Russell, director of foodservice & licensed at Britvic, said: "The November launch will help to create demand for the product and also give us the chance to gain valuable operator feedback before we make it more widely available in the New Year.

"We know that bartenders are busy and don't have time for guesswork and we've therefore added the ideal dark spirit pairing on the neck label of the distinctive gold bottles – a first for mixers in the UK."

The launch will be supported via the company's Sensational Drinks website, and it will be offering operators free stock alongside PoS and recipe cards, bar merchandise and outlet POS,